Your clothing brand, from idea to first drop
A step-by-step startup course for clothing brands: 13 modules with homework, a workbook that does the maths, every template we make, and a personal review of your brand. Follow one example brand, HALFWAY CLUB, from name to launch.
Complete Pack (€219 in single items) + Brand Review (€69) + the full course: worth €288+ separately.
Eight parts, one download
Course book
13 modules, 57 pages, with homework, real numbers and the HALFWAY CLUB case in every module.
Workbook (Excel)
One tab per module. Landed cost, pricing, budget and break-even calculate themselves.
Personal Brand Review
A written review of your brand, products, numbers and launch plan (worth €69).
HALFWAY CLUB case files
The example brand's logos (SVG), mockups, filled-in workbook and hoodie tech pack.
All 8 tech packs
Tees, hoodies, crewneck, pants, shorts and cap: PDF, Excel and vector flats.
All 8 size charts
Graded charts for every fit, with graphics for your store.
Manufacturer directory
Clothing manufacturers by country, speciality and minimum order.
Launch checklist
Every step from idea to launch day on paper.
13 modules, in the order that works
Each module ends with homework you do in the workbook. By the end you have a customer, a brand, a costed first drop, tech packs, a factory, approved samples, your admin sorted and a launch plan.
1. Customer, niche and angle
Write your customer sentence, find your angle and validate demand before you spend.
2. Name, logo and identity
Name and trademark checks, a logo system that works on garments, colours, fonts, voice.
3. Planning your first drop
Production model, the hero/entry/matching rule, fabric, gsm, fit, colours, size split.
4. Prints, embroidery and finishing
Screen, puff, DTG, DTF, chain stitch, 3D puff, patches, labels and washes.
5. Costs, prices and margins
Landed cost, VAT, pricing methods, budget, break-even and cash flow.
6. Tech packs and size charts
Measurements, tolerances, grading, artwork pages and customer size charts.
7. Finding manufacturers
Where to produce, quote requests, comparing, red flags, MOQs, Incoterms and duties.
8. Samples and quality control
Sample stages, measuring, wash tests, feedback factories understand, defects.
9. Business, legal and labels
Registration, VAT and OSS, label rules, GPSR, consumer rights, privacy.
10. Store and product pages
Platform, photos on a phone, the 11-part product page, shipping and returns.
11. Content and launch day
Hooks, content pillars, 4-week pre-launch, waitlist, creator seeding, drop day.
12. After launch
Sell-through, returns, restocks and planning drop two.
13. Copy-paste templates
Factory emails, sample feedback, creator DMs, launch emails, product copy.
Follow HALFWAY CLUB from name to launch
Every module shows how the theory turns into real decisions: the logo system, one decoration technique per piece, a €6,578 budget with break-even at 142 pieces, the factory choice, sample rounds and the launch plan. You get all its files to learn from.
Your personal Brand Review
Work through the course
Ideally until Module 6, when your customer, first drop and numbers are on paper.
Send your workbook
Fill in the Brand Review tab and email it to us, with designs or tech packs if you have them.
Get your review
A written review with honest feedback and your next three priorities, within 5 working days.
Which one is for you?
| Starter Pack | Complete Pack | Launch Academy | |
| Price | €49 | €99 | €149 |
| Tech packs | 3 | 8 | 8 + HALFWAY CLUB example |
| Size charts | 3 | 8 | 8 |
| Manufacturer directory | – | ✓ | ✓ |
| Course book | Short e-book | Short e-book | 13-module course |
| Workbook with calculators | – | – | ✓ |
| Personal Brand Review | – | – | ✓ |
Questions
I have no experience at all. Is this for me?
Yes. The course starts at "who is your customer?" and explains every term. The glossary covers the rest.
I already have designs. Is it too basic?
No. The modules on costing, tech packs, manufacturers, samples, labels and launch are where most first drops lose money, and the Brand Review looks at your actual plan.
How do I get it?
Instantly after payment, as one download. Request your Brand Review whenever you're ready, within 12 months.
Is this legal or tax advice?
No. The legal module explains the rules for selling clothing in the EU in plain language, and tells you when to check with an accountant.
Can I share it?
The files are for your own brand. Please don't share or resell them.