Start your clothing brand the right way
Honest, free guides on costs, tech packs, manufacturers, washes and prints. Written by founders who produce clothing themselves. No fluff, no gatekeeping.
The guides every founder needs
Read these before you spend a cent. They'll save you more than any template.
How much does it cost to start a clothing brand?
Real numbers for a first drop: production, samples, photos, website and marketing, with three example budgets from €300 to €5,000.
What is a tech pack? (And how to make one factories understand)
What goes into a clothing tech pack, page by page, the mistakes that cost you sample rounds, and a free example to copy.
Garment washes explained: acid, enzyme, stone, pigment dye and more
What every popular streetwear wash looks like, how it's done, what it costs and how to ask your manufacturer for it.
Print techniques for clothing: screen print, DTG, DTF, puff and more
Which print method to choose for your clothing brand, with photos, costs, minimums and durability compared.
Embroidery types: flat, 3D puff, chain stitch, appliqué and patches
The embroidery options for clothing brands explained with photos, plus how stitch count drives the price and how to prepare your artwork.
We built a brand from scratch. Copy what works.
Follow HALFWAY CLUB, a fictional streetwear label, from name to launch: the logos, every print and embroidery choice, the first drop, every cost and the launch plan.
Free tools & downloads
Boxy tee tech pack
A complete, factory-ready tech pack: flats, specs, graded measurements and an editable Excel.
Free toolCost & margin calculator
Your true cost per piece and the price you need for a healthy margin.
Free toolLaunch checklist
34 steps from idea to first sale, in the right order.
Learn free. Upgrade when you're ready.
Learn the basics
Read the free guides and run your numbers with the free tools.
Try the templates
Download the free boxy tee tech pack and see the quality for yourself.
Get the toolkit
When you're ready to produce: every tech pack, size chart and factory list in one pack.
Get a second opinion
A personal review of your brand, pricing and plan before you invest.
The founder toolkit
Starter Pack
Everything to produce your first 3 pieces.
- The Start Your Clothing Brand e-book
- 3 tech packs: boxy tee, oversized hoodie, relaxed sweatpants
- 3 matching size charts
- Launch checklist PDF
Complete Pack
The full toolkit for a complete collection.
- Everything in the Starter Pack
- All 8 tech packs (tops, bottoms, cap)
- All 8 size charts for every fit
- The Manufacturer Directory, incl. suppliers we tested
- Free updates when we add new templates
Brand Review
A personal second opinion before you invest.
- Written review of your concept, product and pricing
- Check of your tech pack or product plan
- A clear launch plan with your 3 priority actions
- Delivered within 5 working days